PERSONAL & SOCIAL BRANDING in CEE
Personal Branding clarifies and communicates what makes you different, special and valuable
Essentials to Build
Your Personal & Social Brand
- Do you apply your strength regularly?
- Are you clear about your reputation?
- Do you have a clear mission and goals for your career?
- Are you in great physical shape?
- Are you passionate about what you do?
- Do you know your values, vision?
- Do you know at least 5 of your Brand attributes? i The adjectives that can describe you, the most obvious part of your brand & makes you unique.
- A Potential Brand
- A Rising Brand
- A Super Brand
- A Mega Brand?
- I have a strong introduction line = brand value proposition
- I have a list of achievements, which express my brand value
- My Cv reflects me and my brand
- Your message as a brand in 20 words
- How to show your message
- How to document your message
- How to package it?
- Be constantly visible online & offline to your target audience
- Be clear & consistent about your brand
- Be Real, Be Virtual, Stand Out, be 3D
BENEFITS of a STRONG PERSONAL BRAND
- Understanding yourself better
- Increasing your confidence
- Gaining greater credibility
- Focusing on your accomplishments
- Being your best-self
- Positioning yourself as an expert
- Being interested & more interesting
- Enhancing your visibility & presence
- Reaching your goals & attracting opportunities
The 3-STEPS process building your Personal & Social Brand
Discovering & Understanding your values
1. KNOW YOUR BRAND
- Discovering your Unique Promise of Value
iWhen your Personal Brand Attributes are combined with your values, goals vision, purpose, your attributes describe the essence of your brand.
- Understanding your reputation
- Clarifying your positive brand attributes
- Establishing your Brand Foundation
- Aligning your brand with your goals
Your Visibility & Credibility as a Brand
2. IMPLEMENT YOUR BRAND
- Evaluating your offline and online visibility
- Building your communication mix & plan
- Measuring your online brand
- The key elements of your Brand – Clarity, Consistency, Credibility
- The Brand building networking tools – Linkedin, Facebook, Twitter
- Creating content themes – your key message of your Brand
Build & Express your Brand
3. MANAGE YOUR BRAND
- Managing your brand environment & communication
- Your Brand Image, your Brand Identity
- Building & maintaining your brand network by supporting others
- Creating your first impression message - who you are & what you deliver
Branding is a journey. Are You ready?
Personal & Social Branding Package
|Timeframe: apr.2 months||Understanding your Career highlights - understanding your current CV & Life vision
A comprehensive personal consultation/career coaching session (up to 6 sessions - max 90'/session).
We will gain clarity about who you are ( core strengths, industry skills, expertise) and a career route you are aiming for.
|Evaluation of your offline & online visibility & credibility
Review of your offline & online visibility & credibility & content understanding your presence.
| Survey/Personality Assessments & Consultation - Optional (details pls see below)
You get valuable insights into the brand called YOU, your skills, leadership competencies, your brand attributes!
|Professional CV writing
After the the “Explore” step, we shall create & send you the first draft of your cv in 5 working days.
Your completed CV will be SEO optimized and embedded with your specific industry key words and phrases to ensure your CV has the best chance of being selected by recruiters and companies from the job boards you register with.
Keyword rich, SEO optimized impactful headline, compelling, dynamic personal summary, profiles, Key skills and specialties enhancement with your goals in mind to ensure that you stand out from the crowd.
LinkedIn user training for effective networking & job search.
|Mentoring Period: 3 months|| Mentoring & support - Interview skills & preparation - job search strategy
Personality Development Tools
| MBTI Personality Inventory + 90' Coaching Session
The Myers–Briggs Type Indicator (MBTI) is an introspective self-report questionnaire designed to indicate psychological preferences in how people perceive the world and make decisions. The MBTI was constructed by Katharine Cook Briggs and her daughter Isabel Briggs Myers.
The MBTI instrument sorts for preferences and does not measure trait ability or character. The MBTI tool is different from many other psychological instruments and also different from other personality tests.
What it is? An online multiple choice questionnaire with 144 questions. There are no right or wrong answers, you select the answers that best fit for you. The result will be given in an interactive feedback discussion with a certified practitioner including verification of your results.
|€350 + VAT
Get into Action
|360° Reach Personal Brand Survey + 90' Coaching Session
Its an online development survey that will help you understand your brand from the outside in, so you can have a more insight for your professional career advancement. Also leveraging your brand for effective career management.
360 Data Analysis and Summary Report for the Brand Called You (20 pages) and access to the 360Reach system for a full year
On-One coaching sessions and Action Commitments ( 2 sessions – (2x60’) taking you through your custom report so you can glean valuable insights. We will work together to develop brand aspirations and establish and prioritize action commitments that will help you move your brand and your career forward.
|€250 + VAT
Get into Action
Personal Brand Tools
|Mentoring is to support and encourage people to manage their own learning in order that they may maximise their potential, develop their skills, improve their performance and become the person they want to be." Eric Parsloe, The Oxford School of Coaching & Mentoring
One session is 90'.
LINKEDIN / CV Profile Headshot
|Option 1 – STANDARD Photo shoot
Option 2 – POWER Photo shoot
Option 1 – GROUP Photo shoot
|Personalized Make-up session & Advise - 90'
|Personal Styling & Shopping 1:1
|Wardrobe – Analysis, Edit & Organize
Our Commitment: We are committed to make sure that you will be completely satisfied with the development of your Personal Brand and we expect also the commitment from your side. If you are not happy with the outcome, we offer a 30 days money back guarantee.