A Short Guide to Crafting Your Personal Brand
“A clear personal brand communicates what you have to offer and attracts desirable opportunities.”
DON MARUSKA
A – Authenticity – The real You
B – BE yourself – Dare to Be
C – Content – create trust
D – Digital Presence –
E – Experience – to express
F- Followers – build it
G – Google Me – Online reputation
H- Helping – Volunteer, reach out
I – Interviewing skills – how to present
J- Join – groups, social network
K- Keywords – use your own
L- Linkedln – learn, use & be present
M – Motivation – understand
N- Networking – locally, globally
M – Motivation – understand
N – Networking – locally, globally
0 – Online – the right channel
P- Photo – be professional
Q – Questions – be active
S- Skills, Social Media – how to
T- Targets – the target market
U – Unique – UVP= unique value proposition
V- Value – be clear & precise
W- Writing – CV, LI, Twitter..
X – Be extreme, to stand out
Y – Do You!
7- Zen – be in focus & reality
YOUR PERSONAL BRAND IS, WHAT DIFFERENTIATE YOU FROM OTHERS.
